Sales Ninja Killer Newsletter

Here’s pepsi’s new skinny can:

I like the design. Diet pepsi’s main sales message is you can have a soft drink without the calories, calories = fat. So with the skinny can, the sales message really hits the mark. Some critics may not like it, saying it’s stereotyping people that thin is good, but I take it as positive, the design is great, the message is direct. So remember sales ninjas, your sales presentation must point out your key sales messages so the buyers can relate to it and see the benefits of it. The good part about selling is you get the chance to explain your point when you are presenting to the buyer versus marketing images like above may get 2 different opinions.

Like to wish everyone a very Merry Christmas and a Happy New Year!

Let’s have a better year in 2011!

~ From all of us at Sales Ninja

Have you ever experienced this?

You are in a hurry, you drive faster than normal, you want to overtake all the cars that are in front of you BUT they tend to move slowly. You wonder why everyone seems to drive so slowly? Actually, they are just driving at the speed as they normally would, it’s just that you are driving faster and they seem to be slow.

So you want your new sales recruits to get up to speed fast but they don’t. So you want your existing sales team to close sales better and they don’t. If you want to speed up your sales team to super performance – there are four areas where you can train and coach to get better sales results.

1: Sales knowledge: are your team strong in highlighting the features and benefits of your products and services? Are they knowledgeable in the market environment and competitors? Etc…

2: Sales activities: are your team doing enough prospecting? Are they doing enough presentations? Are they sending the proposal out on time? Are they following up on their leads? Etc…

3: Sales mind sets: are your team motivated? Are they tough against rejections and objections? Are they positive? Etc..

4: Sales skill sets: do your team know how to ask powerful questions? Do they know how to create and strengthen the need of the buyer? Do they know how to sell value instead of price? Etc…

Besides the four areas to look at to speed up your sales team to super performance, there are also other critical areas to focus on – 7 other areas to be specific. These are all covered in our upcoming Sales Management training – Sales Ninja Shogun on Jan 11 & 12 2011. We only have 2 seats left for this training, people who have registered this round includes new sales managers to CEO of a public company. Check it out: http://www.SalesManagementMalaysia.com

I trained some distributors few months back and the most common challenge with them is their tendency to go into their customer’s office and go “Hey Mr Customer, i have some new product for you and it’s very cheap.” Why would any sales person lead with price? Is there nothing else to talk about? Is there nothing else to seduce the buyer to listen to you? We must sell the features and benefits of our products and services. We must persuade and convince why the buyer should pay us a little more than the competitor.

I’ve always told sales people – if you like to sell only on price, why would the company need you? All they need to do is set up a group of customer service rep so the buyer can call in to make orders. Or the company can invest in some online system to take orders. A sales person’s job is to get the sales – yes. But in the process there are also value creation and justification, relationship building, differentiation and positioning. These skills come with the job.

It requires no skill what so ever to just sell on price but it takes a Sales Ninja to sell at a higher price. So if you are not selling on a higher price, don’t blame the distributors, don’t blame the company policies, take responsibility that it’s time to improve on your skills of how to sell at a higher price.

Take a look at Sales Ninja MASTER coming Feb 17 & 18 2011 to learn some powerful selling skills and easily sell at higher prices.

Website: http://www.SalesNinjaMASTER.com

> A client we have worked closely since Jan 2010 is now expanding from a 20+ sales force to a whopping 50+ sales force for 2011. Phenomenal growth. Sales Ninja will continue to boost this fantastic organization in 2011.

> Have been invited by a government agency to not only develop but also to transform various ICT companies’ sales and sales management results. Will be working closely with all the CEOs of the companies and their core team. Another exciting project for Sales Ninja in 2011.

> Sales Ninja is hired to super boost the entire sales force of a bank, pushing them to double their productivity and results. It will be run in batches and the entire bank will be aligned to the Sales Ninja Warrior mind set. All is possible!