Sales Ninja Killer Newsletter

Why should i buy from you?
What makes you different?
What makes you unique and special?

If your answer is along the line…

We give you not just good but great service!
We are the cheapest in the universe!
Our products are of the highest quality!

Then i would follow-up with another question – is competitor saying the same thing?

Mostly highly… yes they are. I’m a big fan of differentiation, of unique selling propositions, of being unconventional.

This issue I would like to share one example with you. And will share more as we go along.

Have you heard of lifetime warranty? I’m sure you have. The problem is, it’s not specific. Being specific has proven again and again to make an impact in our communication message. Although lifetime warranty itself is a great selling proposition, i believe if you make it specific it will stand out even more.

Guaranteed to help you lose weight vs. Guaranteed to help you lose 10 pounds in 10 weeks!
Guaranteed to help you increase sales vs. Guaranteed to help you increase sales by 12.3%!
Guaranteed fast broadband speed vs. Guaranteed a minimum speed of 1MB/s.

See the power of being specific?

Brikolör is a new swedish manufacturer that has the ambition to manufacture furniture with a guaranteed emotional and technical durability of 300 years.

Their differentiation?

300 years durability. Guaranteed.

What would happen if it doesn’t last 300 years? Why not contact them and ask? Check out Brikolör.

In the meantime, think of how your business can utilize these unconventional ideas. To more sales… with less effort!

Unconventionally,
HANZO NG
Sales Ninja Grandmaster

Hanzo Ng has been called the ‘most influential sales trainer’ by his participants and is highly demanded for his unconventional Sales Ninja training programmes. He is also the author of Secrets of the Sales Ninja, available in major bookstores in Malaysia and Singapore.

© 2009 All Rights Reserved – Reproducing this document or its contents without written permission from The Sales Ninja Group is strictly prohibited. But feel free to forward this or email it to all of your friends and associates. To Subscribe to this newsletter, please visit http://www.SalesNinja.com/blog and enter your name and email at the top right corner.

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Just read that job seekers are now using unconventional sales weapons to get the attention of hiring managers.

Some of the most memorable tactics identified by hiring managers include:

• Candidate sent a shoe with a resume to “get my foot in the door.”
• Candidate staged a sit-in in the lobby to get a meeting with a director.
• Candidate washed cars in the parking lot.
• Candidate sent a resume wrapped as a present and said his skills were a “gift to the company.”
• Candidate handed out resumes at stoplights.
• Candidate sent a cake designed as a business card with the candidate’s picture.
• Candidate went to the same barber as the chairman of the board and had the barber speak on his behalf.
• Candidate handed out personalized coffee cups.
• Candidate came dressed in a bunny suit because it was near Easter.
• Candidate told the receptionist he had an interview with the manager. When he met the manager, he confessed that he was driving by and decided to stop in on a chance.

Source: Reliable Plant

Does desperation sparks creativity?
When the odds are against us - only do we turn to unconventional and true differentiation?
Why not be unconventional and live differentiation always?

Unconventionally,
HANZO NG
Sales Ninja Grandmaster

// Unconventional tactics job seekers used to get attention!

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Hanzo Ng has been called the ‘most influential sales trainer’ by his participants and is highly demanded for his unconventional Sales Ninja training programmes. He is also the author of Secrets of the Sales Ninja, available in major bookstores in Malaysia and Singapore.

© 2009 All Rights Reserved – Reproducing this document or its contents without written permission from The Sales Ninja Group is strictly prohibited. But feel free to forward this or email it to all of your friends and associates. To Subscribe to this newsletter, please visit http://www.SalesNinja.com/blog and enter your name and email at the top right corner.

Need great content for your website, media or blog? Bloggers, editors, publishers, medias, marketers, authors may syndicate or republish any articles you see in Sales Ninja Killer’s Newsletter for free as long as you include the author and copyright paragraph as above intact and infull. Feel free to drop us a line when you do so too.

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Here are some sales job titles most commonly used:

• Account executives
• Account managers
• B2B sales
• Business councelors
• Business executives
• Business managers
• Business development managers
• Business development officers
• Business development executives
• Customer representatives
• Customer specialist
• Customer service manager
• Client service
• Client representative
• Financial advisors
• Marketing managers
• Results producer
• Results manager
• Results supervisor
• Relationship manager
• Sales executive
• Sales engineers
• Sales specialist
• Sales consultant
• Sales rep
• Solutions analyst
• Sales professional
• Telemarketer
• Telesellers
• Technical sales
• Trusted advisors

They are conventional.
It makes sales people the same.
Differentiation comes from the little things -
every aspect of the little things – including job titles.

In some companies receptionist are now Director of first impressions.
Now, that’s an exciting title.

If you sell some sort of products that prevents disaster from happening, why not use unconventionally: Disaster recoverer or Disaster preventer. If you sell home security systems, why not use unconventionally: Director of Peaceful Homes. If you sell antivirus software, why not use unconventionally: The Ultimate Virus Killer. If you sell some fancy cars, why not use unconventionally: LOOK-at-THAT Manager – if people ask you what kind of title is that? You reply with… “Mr. Prospect, has this ever happened to you? You are driving or walking with a friend and suddenly a cool car passes you with a loud VrooOOMMmm, and you say to your friend, ‘Look At That!’. I help people own one of those.”

Be creative – be different – be unconventional.

Unconventionally,
HANZO NG
Sales Ninja Grandmaster =)

// Boring and Brave Titles of Sales People!
// By Hanzo Ng, Sales Ninja Grandmaster

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Hanzo Ng has been called the ‘most influential sales trainer’ by his participants and is highly demanded for his unconventional Sales Ninja training programmes. He is also the author of Secrets of the Sales Ninja, available in major bookstores in Malaysia and Singapore.

© 2009 All Rights Reserved – Reproducing this document or its contents without written permission from The Sales Ninja Group is strictly prohibited. But feel free to forward this or email it to all of your friends and associates. To Subscribe to this newsletter, please visit http://www.SalesNinja.com/blog and enter your name and email at the top right corner.

Need great content for your website, media or blog? Bloggers, editors, publishers, medias, marketers, authors may syndicate or republish any articles you see in Sales Ninja Killer’s Newsletter for free as long as you include the author and copyright paragraph as above intact and infull. Feel free to drop us a line when you do so too.

   Click here to subscribe to Sales Ninja Killer Newsletter

Astonishing – My younger brother Sohn Ng recently turned around a business that is making loses of over $80K a month to sucking in cash of more than $200,000.00 a month! How long did he took to do it? How about 1 month? On momentum, the second month is going to exceed $300,000.00! Woh! Want to know The Secret?

The place is well decorated. Great ambience. Good price. But no customers. They hired my brother for consulting and he came up with a few strategies and tactics. But executed very well! Forgot whether it’s Tom Peters or Michael Porter who said, poor strategy executed well is always better than a great strategy executed poorly. It’s Porter who said it. That means don’t over plan and brainstorm great ideas and then do them terribly. I’ve consulted many small medium and large companies and you know what? You may have a strategy but until it’s tested in the market place, it’s a theory. Once you have a strategy you come out with tactical gameplan and guess what, sometimes we need to change the strategy to fit the evolution of the market.

So Sohn’s strategies and tactics is very simple:

1 > create a crowd puller
2> bring new people in
3> make them stay
4> look at what others are doing and do things differently
5> find niches for specific product
6> collect customer’s database
7> manage and use the database frequently
8> create a new market
9> get close to customers
10> get customers to get referrals

There you go, that’s some ideas how you can turn around money losing retailers to making big bucks.

That’s my bro Sohn Ng, proud of the brains in the family. Keep it up!

Unconventionally,
HANZO NG
Sales Ninja Grandmaster

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Most breakthrough strategies and ideas were once ridiculed because they don’t conform. Being unconventional isn’t going to be easy because we have a tendency to bounce back to our normal thinking or be heavily influenced by people around us who don’t have an unconventional mindset. Challenge the status quo, be unconventional and break the norm.

Unconventionally,
HANZO NG
Sales Ninja Grandmaster

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